A graphic translation to match the imagination of the site’s engineers.
Bakélite’s mission was to revitalize the unique and exceptional Pente d’Eau site. Their starting point was the combination of signage elements linked to river navigation and the railway environment, in order to materialize the fusion of these two worlds. They extracted a specific, dedicated vocabulary of shapes and colors to adorn the entire site. This charter is a reference to the Memphis movement, the emblematic post-pop art movement of the 80s, reflecting constant experimentation and daring.
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Based in Toulouse, Bakélite is a global, transdisciplinary design agency. Composed of 5 members with complementary profiles: scenographer, graphic designer, illustrator, web-designer, creator; they like to mix experimentation and conceptual research, and are currently working on a new visual identity for the legendary Toulouse venue Le Bikini.